Communication and Creating a Brand Experience

Communication is a two-way street. It’s also mostly non-verbal. When it comes to business communication, it’s not just what you say but also how you say it, all the details that shape your interactions with your customers, and how you engage them in the process.

Everything your business does should be part of a very distinctive and coherent experience, one that can make customers identify with what your company is all about and want what you offer.

Every marketing strategy you roll out, every communication plan, every message you send out into the world, the look and feel of your place of business, your online presence, your employees, and your customer service are all part of the experience and must stay true to it at all times.