Most people are confused about what branding is and have a hard time understanding how it relates to growing a business and achieving business goals. Yet, without solid branding, it’s your potential customers who will be confused about what your company is about and how it aligns with their lifestyle.
Branding is not just for big companies. Every small business, every non-profit organization, and even individual professionals should have a clear brand identity that distinguishes them from their competitors.
Think of your brand as the foundation for your business; that unique mix of values, vision, purpose, and personality that constitutes the DNA of your company. Everything your business does should stem from and be a reflection of that.