Infographics are visual displays of information that might use a mix of elements like words, charts, numbers, colors, and images.
They are used more and more by all types of businesses to deliver information (mostly educational in nature) to their audiences because they break through the clutter of pages and pages of text. Your target audience is on the receiving end of loads and loads of data and information every given day; it is overwhelming and often difficult to sift through it.
Infographics can deliver information to your audience in a clear and concise manner. They will make your content (and you) stand out. In addition, they can be used and repurposed many times, for different media and marketing materials.