CALM Skin Care needed a series of branded videos to demonstrate how to prepare and refill its line of natural facial and body products. Since the products’ ingredients need to be mixed properly before use, CALM was receiving a lot of inquiries from customers who weren’t quite sure they were preparing the mix correctly.
Symphonic Communications Consulting worked with CALM’s owner, Jyl Bonaguro, to develop the concept and scripts for 15 videos. A decision was made to keep the instructions included in the videos as simple as possible so that they could be easily understood by viewers speaking English as a second language (taking into considerations CALM’s potential target market). Symphonic then shot all the footage in one half-day session and edited the videos.
CALM’s customers love the videos! They have proven to be a fun, easy to reference tool for first-time users of the products to learn the right way to mix the ingredients and do the refills.