Edgewater Artists in Motion needed to create a quick marketing campaign to promote the summer run of Le Gallery Thorndale, a pop-up art gallery featuring local artists and works valued between $15 and $600. Le Gallery was going to be open Friday through Sunday for three months and was located on a street that people would not normally think of as a place for art venues.
Symphonic Communications Consulting developed the “Connect to Art” concept for the campaign, and organized and marketed a series of on-site events “to get up-close and personal with art”. Marketing included both online and offline channels.
Le Gallery Thorndale averaged 25 visitors per day, resulting in a bit over $7,000 in sales for the 3-month period.